Pirates’ average ticket price to increase in 2012
The Pirates announced today that for the first time since 2002, the organization plans to raise ticket prices. A full story is coming on Pirates.com with all the details about the increase and where it will be felt most, but here are some key points in the meantime:
- No other Major League club had gone this long without raising ticket prices. Since the last increase, the average baseball ticket has increased by more than 40 percent.
- The Pirates’ average ticket price in 2011 is $15.30. That is the lowest in the Majors. There will be an average increase of $0.81 seen next season, which would increase the average ticket price to $16.11
- Based on this year’s data, only the Padres ($15.45) and Diamondbacks ($15.74) would have a lower average ticket price than that $16.11 figure. And remember San Diego and/or Arizona could be planning to increase their prices as well.
- The biggest price increase will be seen in lower level seats.
- On the other hand, the Pirates have reduced the cost of some tickets, including those in the upper grandstand. Adult tickets will go from $16 to $10 and kids tickets will be reduced from $10 to $6.
- Season ticket prices have seen the smallest increase. The Pirates sent out season ticket plans to current season ticket holders yesterday, which is why the team made this announcement now.
- President Frank Coonelly said that the decision to raise ticket prices now is not in direct response to the increase in attendance this year. Rather, the organization felt that regardless of the results this year, it needs to get closer to the MLB average ($26.91) in order to stay competitive.
- As a result, this is the first of an incremental increase in ticket prices than can be expected.
Again, much more to come in a bit. Hope this is a helpful start.
Follow me on Twitter: @LangoschMLB